Industry Videos – what they are and what to say!

My top 5 tips to making videos (link to your previous blog – good for SEO) explaining the behind-the-scenes filming elements you need to know to help advertise your business.

This article explains why you need to make industry videos and what to say!

Virtually any company, in any trade can use industry videos to connect with their target audience. They are amazing marketing tools. Video offers the perfect opportunity to educate audiences and demonstrate knowledge to enhance an audience’s trust in a company. In other words, it’s a fab way to show off and get noticed!

Let’s break it down: what is an industry video?

The point of an industry video is to highlight the opportunities your industry provides: in the initial stages of getting known on video, it’s best not to talk purely about your brand.

Similar to an educational video, industry videos educate or inspire people regarding an important topic, trend or process; they can also answer a question directly related to a field or industry.

They concentrate less on direct customer pain points, instead focusing on more general information that’s useful for a target audience to know and understand.

Questions, questions, questions …

Industry videos should be considered as informative resources directly relating to your business and area of expertise. They are a great tool to provide useful, instructive, and practical details your potential customers want to comprehend before purchasing.

Ask yourself these questions:

What’s a common misconception about your industry?
Is there something difficult to understand about your business which you can simplify?
Are there questions you often get asked by an interested audience, which you can answer?

Why these questions?

If you can answer these questions, you’re on-point to help and engage potential customers. Industry videos are designed to communicate with new consumers who are starting to research an industry. Most likely, a potential new client may never have heard of your company, so if you can answer probable questions swimming around their head, they’ll immediately start to build trust in your brand.

When should you use industry videos?

As with any content, there’s no point in just creating a load of videos if you have no reason or need; people don’t enjoy content for content sake. You want to be known as the company who creates great videos to help and inform your market. Your industry videos should establish you as an expert; building trust and credibility as a thought leader.

Videos are best used when:

Updating your website and wanting to boost your SEO
Wanting to create value through providing useful, audience-targeted content
Demonstrating how to help your target audience
Successfully placed within marketing campaigns
Enhancing written blogs using video to add extra information
Creating a brand tone and voice
Letting people get to know the real you

Consistency

Providing reliable and valuable information builds great brand trust — which is tantamount to closing a sale. Developing a series of informational videos enables you to establish trust over time. If trust and customer retention are two of your organisation’s marketing goals, industry videos are a great way to achieve these objectives for your company.

Top five ideas to get you started

FAQ — What questions do people frequently ask you about your business, or the services you offer? Make a video answering these questions and then direct people to the URL of the video each time you’re asked a question your video answers. Remember, the more people view your video, the higher it will rank on YouTube or push your website up Google’s SERPS if it’s placed on your website. This will also make people more likely to view your entire website, which will again help you rate higher on Google’s SERPS.
Industry trends — Create weekly or monthly videos discussing insights into your industry and how these can benefit your ideal target audience. Can you provide industry trends which will help your customers? Educating and informing other businesses and potential customers on these subjects encourages you to be seen as a thought leader and to further develop trust in your brand.
How you and your business choose to conduct business — People and businesses are increasingly choosing more carefully who they buy from or use; aligning themselves alongside those who share their principles. Do your potential customers know how you work? Inform people about the matters which mean most to you and your company. What drives your vision and mission statement? How do you ensure your beliefs are reflected in the manner your company conducts business? For example, are you guided by improving sustainability – if so, how? Are you proud of your workplace culture, and work hard to encourage inclusivity or cultivate wellbeing in your employee’s work lives? If so, how?
Topic specific content — Think how many times you have typed in how to or how do I … If you can create how-to video guides for information specific to your industry or directions for your customers to learn how to use your products or services, you’ll be helping them and demonstrating exactly how much value your business, product or service can be of use to them. How to videos provide useful advice and build interest and trust in brands.
Thoughts and interests — What makes you and your team passionate about your industry? Tell people! Include thoughts on pieces you’ve learnt or recently discovered that interest or intrigue you. If you find something curious, the odds are high that your potential clients will also be fascinated.

Boom!

You’ve just nailed a series of great industry videos! Your target audience are going to love your information and appreciate the time and effort your organisation has put into engaging with them. Just think about the things you want to know when researching a new product or service and apply the process to your target audience and their needs. If your business can centre all videos around finding solutions for your customers, your industry videos will be a hit!

If you’ve got any worries or just want to chat video ideas through with someone who knows a thing or two about creating great industry videos, call Remi at Red Cactus Media on 07946 762875.