NEWS ARTICLE: Unison Eastern & Aspire Black Suffolk "Proud to Be"

Have you seen this article in The Ipswich Star for Black History month written by Tamika Green? If you haven’t it’s well worth a read below. The article documents Red Cactus Media working with Aspire Black Suffolk and Unison Eastern.

A Nigerian princess who has worked with Beyoncé and Adele has helped an Ipswich college celebrate Black History Month.  Remi Morrison, who lives in Manningtree, is the niece to King Adedotun Aremu Gbadebo III - Yoruba king of the Abeokuta clan in Nigeria. Remi came to Suffolk One College to share her experiences having worked with global superstars and has even helped promote popular shows such as Breaking Bad. She now successfully runs her business Red Cactus Media. Organised by Ellisha Soane's, lecturer and equality, diversity and inclusion innovator, Remi’s visit was part One Sixth Form College’s celebrations of Black History Month with a number of speakers visiting the college.  Remi said: “For me, Black History Month is about changing the narrative and bringing positive stories to the fore. If you increase the visibility of positive stories relating to black history, you raise aspirations.”  Femi Orensanya, an acclaimed architect, was also among the guest speakers who visited during Black History Month. Ian Brown, Progress tutor at the college and a key figure in promoting the campaign, said: “Black History Month enables us to celebrate the diversity of our community; allowing voices to be heard.”

UNISON Eastern teamed up with Aspire Black Suffolk to talk to students from Suffolk One this Black History Month. They reflect on their future aspirations and why Black History Month is important to them today.

Unicorn Blog - The Power of Stories

Have you seen the Power of Stories exhibition at Christchurch Mansion yet? Hopefully, you have or plan to attend but in the meantime, let me tell you why it’s important to me. 

I was excited and nervous to be asked to do an interview for BBC Look East about my love of marvel, The Black Panther film and the costumes coming to Ipswich. Excited because I appreciate the workmanship of the film and marvel storytelling. Love the intricate world of Marvel, sometimes it takes it too far with alternative universes and it’s hard to follow but if you love storytelling Marvel is epic. 

The Black Panther film means so much to me as it was one of the first high profile superhero films to feature a predominantly black cast. However, it’s a story of an African Royal, which I am as a Nigerian princess but more importantly, it’s a close reflection of the Nigeria/Africa that I see. One where it’s a mix of tradition and innovation, old and new, poor and rich all in one space. I’m very sensitive to the representation of African countries in the media and in films. I grew up in two countries and two cultures but one is constantly seen as desert, famine and devastation.  Or you hear Nigerians are scammers ( even though the scamming emails come from Kenya or South African gangs posing as Nigerian using that bad reputation) Yes Africa is those things but it’s not ALL that it is. It’s a place of hope and innovation and excellence but for some reason those traits are ignored. That is why the Black Panther film is soo on point to me. It’s a celebration of black culture and a reflection of hope, vibrant colour, tech. It draws on up to 30 different African cultures represented in the film and it makes me so happy to share what I’ve seen for years. 

Black Panther is in many ways a love letter to black culture. Africa has traditionally been an unsophisticated bit player in the media, often portrayed as backward, savage, and chaotic in everything from news coverage to films. It’s a portrayal that has left little room for other interpretations, which is why Black Panther’s vision of Wakanda as a bustling metropolis of vibranium-powered futuristic skyscrapers, racing trains, and soaring spaceships feels so refreshing.

Stories are so powerful as they help our development and growth. Through stories, I learnt about who I am, my history and shaped my future.  I also learnt about how to be a good person myself, and the consequences of crappy behaviour. Stories shaped my identity growing up, and continue to do so which is why it’s so important to me to have positive stories that celebrate black culture out there. When you elevate and amplify stories you inspire others to do the same and live their lives gloriously.

Now go and share in this celebration and look at the exhibition. There you will see a community-curated exhibition that shares stories of the Ipswich community as well as award-winning costumes. 

Wakanda Forever,

Remi

Industry Videos

Industry Videos – what they are and what to say!

My top 5 tips to making videos (link to your previous blog – good for SEO) explaining the behind-the-scenes filming elements you need to know to help advertise your business. 

This article explains why you need to make industry videos and what to say!

Virtually any company, in any trade can use industry videos to connect with their target audience. They are amazing marketing tools. Video offers the perfect opportunity to educate audiences and demonstrate knowledge to enhance an audience’s trust in a company. In other words, it’s a fab way to show off and get noticed!

Let’s break it down: what is an industry video?

The point of an industry video is to highlight the opportunities your industry provides: in the initial stages of getting known on video, it’s best not to talk purely about your brand. 

Similar to an educational video, industry videos educate or inspire people regarding an important topic, trend or process; they can also answer a question directly related to a field or industry. 

They concentrate less on direct customer pain points, instead focusing on more general information that’s useful for a target audience to know and understand. 

Questions, questions, questions …

Industry videos should be considered as informative resources directly relating to your business and area of expertise. They are a great tool to provide useful, instructive, and practical details your potential customers want to comprehend before purchasing.

Ask yourself these questions:

• What’s a common misconception about your industry? 

• Is there something difficult to understand about your business which you can simplify? 

• Are there questions you often get asked by an interested audience, which you can answer?

Why these questions?

If you can answer these questions, you’re on-point to help and engage potential customers. Industry videos are designed to communicate with new consumers who are starting to research an industry. Most likely, a potential new client may never have heard of your company, so if you can answer probable questions swimming around their head, they’ll immediately start to build trust in your brand. 

When should you use industry videos?

As with any content, there’s no point in just creating a load of videos if you have no reason or need; people don’t enjoy content for content sake. You want to be known as the company who creates great videos to help and inform your market. Your industry videos should establish you as an expert; building trust and credibility as a thought leader. 

Videos are best used when:

• Updating your website and wanting to boost your SEO

• Wanting to create value through providing useful, audience-targeted content

• Demonstrating how to help your target audience

• Successfully placed within marketing campaigns

• Enhancing written blogs using video to add extra information

• Creating a brand tone and voice

• Letting people get to know the real you

Consistency

Providing reliable and valuable information builds great brand trust — which is tantamount to closing a sale. Developing a series of informational videos enables you to establish trust over time. If trust and customer retention are two of your organisation’s marketing goals, industry videos are a great way to achieve these objectives for your company. 

Top five ideas to get you started

1. FAQ — What questions do people frequently ask you about your business, or the services you offer? Make a video answering these questions and then direct people to the URL of the video each time you’re asked a question your video answers. Remember, the more people view your video, the higher it will rank on YouTube or push your website up Google’s SERPS if it’s placed on your website. This will also make people more likely to view your entire website, which will again help you rate higher on Google’s SERPS.

2. Industry trends — Create weekly or monthly videos discussing insights into your industry and how these can benefit your ideal target audience. Can you provide industry trends which will help your customers? Educating and informing other businesses and potential customers on these subjects encourages you to be seen as a thought leader and to further develop trust in your brand.

3. How you and your business choose to conduct business — People and businesses are increasingly choosing more carefully who they buy from or use; aligning themselves alongside those who share their principles. Do your potential customers know how you work? Inform people about the matters which mean most to you and your company. What drives your vision and mission statement? How do you ensure your beliefs are reflected in the manner your company conducts business? For example, are you guided by improving sustainability – if so, how? Are you proud of your workplace culture, and work hard to encourage inclusivity or cultivate wellbeing in your employee’s work lives? If so, how? 

4. Topic specific content — Think how many times you have typed in how to or how do I …  If you can create how-to video guides for information specific to your industry or directions for your customers to learn how to use your products or services, you’ll be helping them and demonstrating exactly how much value your business, product or service can be of use to them. How to videos provide useful advice and build interest and trust in brands.  

5. Thoughts and interests — What makes you and your team passionate about your industry? Tell people! Include thoughts on pieces you’ve learnt or recently discovered that interest or intrigue you. If you find something curious, the odds are high that your potential clients will also be fascinated. 

Boom!

You’ve just nailed a series of great industry videos! Your target audience are going to love your information and appreciate the time and effort your organisation has put into engaging with them. Just think about the things you want to know when researching a new product or service and apply the process to your target audience and their needs. If your business can centre all videos around finding solutions for your customers, your industry videos will be a hit!

If you’ve got any worries or just want to chat video ideas through with someone who knows a thing or two about creating great industry videos, call Remi at Red Cactus Media on 07946 762875.

Thinking about video for Your Marketing Strategy? These are a must….

So we are in 2021 and video had its best year ever in 2020. This isn’t that surprising—video consumption has been trending positively for years, and the pandemic has overwhelmingly increased the amount of online video people watch.

 For the data-driven minds out there, here are the findings that point to video’s success. (Source: Wyzowl)

○      85% of businesses used video as a marketing tool, up from 61% in 2016.

○      88% of video marketers reported video having a positive ROI, up from just 33% in 2015.

○      99% of current video marketers plan to continue using video next year, and 95% plan to increase or maintain their spending.

Now you have the facts, what kind of video should you be including in your marketing this year? Well here are our top 3 for you to include in your strategy this year.

1) Evergreen video content

If you don’t know what “evergreen video’s” are, they are videos that are still relevant after 30 days. Since we don’t quite know what to expect from the business landscape over the next 12 months, your safest bet is to prioritise production for videos that last. Think videos for your website like customer testimonials, explainer videos, about us videos or video business cards, and other content that will be relevant and accurate even if 2021 doesn’t go as planned. Due to their shelf life it’s a good idea to invest in this kind of video especially if you are a healthcare provider or business that is working on adapting and keeping your marketing constant. These are the videos that you might want to outsource to a production company or otherwise invest in. This is not a sell but a fact. While some of the other options on this list are easy to accomplish in-house with ‘production” teams that have some experience, tread carefully as the increase in quality that you’ll notice by leaving it to the professionals can have a real impact on the video’s success. Remember these videos will reflect you as a company. 

Here is an example of an about us video we created for Dart Design.

2) Social Media video content

If you want to do it yourself then social media video content is often appropriate to tackle internally, even if you don’t quite have the skills to make the perfect content. This is because audiences on social media prefer authenticity above all else, so it’s okay for videos meant for a platform like Instagram, TikTok or LinkedIn to have a slightly lower-quality feel to them. People want to see personality and feel like they understand the people behind the brand as well as the brand itself. Another great thing about social media viewers is that you can make loose content plans and take part in the latest trends or challenges that you see online. Perfect for a year like 2021 when you’re going to adapt and pivot a lot. 

3) Livestream event content

Now that restrictions are beginning to lift some face to face events are starting up again. If your audience engages with events or conferences you should consider incorporating Livestream events.

The key is to put real-time, thought, and budget into any virtual events this year. After all, how many times have you registered for a webinar, skipped the event itself, and then forgotten to watch the email recording that you told yourself you’d watch? So you have to think about how you can create something engaging for people to turn up to. Let me also suggest this is a great way for health, theatre and arts organisations to bring their products to their audiences who would normally attend an event or show. A suggestion would be to partner with a production company for your Livestream to make sure you give your viewers a real experience and ensure quality.

The remainder of 2021 is still looking a little unclear at the moment as restrictions lifting are dependent on so many factors, but that doesn’t have to mean you have to bury your head in the sand. Now is the time to take a look at your video options and get creative, assess your overall marketing, and make plans.

We are always happy to chat if you want to know more about the types of video that can help your business with a free consultation. Drop our award-winning producer, Remi Morrison a line on remi@red-cactusmedia.com 

Remi Morrison, runs Red Cactus Media a video production company helping businesses and campaigns in Suffolk and Essex increase sales and awareness through video content that inspires change. 

Follow Red Cactus Media on our socials @redcactus1 on Instagram and @RedCactus_Media on Twitter for more video tips.

Red Cactus Media video production company goes beyond simply providing services to becoming a true partner of the customers supporting their video and digital ambitions.

Top 5 tips to start making your own videos

You know the stats, don’t you? In 2019, on average people spent 84 minutes watching online videos every day. Predictions suggest that in 2021 people will be watching over 100 minutes of video — that’s over one and half hours of viewing video a day!

That’s a lot of viewing. And since Covid-19, 72% of people now say they’d rather learn about a new company, service, or product through video, and 53% will visit the website after seeing a video. 

So, what does all that mean? It means you need to be making videos – a lot of videos!

With so many inspirational videos already circulating, it may seem daunting to know where to begin. First things first – what’s your subject area?

Obviously, I’m a video content specialist, so I’m offering you advice on how to get started in this sector, but you may be a life coach, a business owner or a health and wellbeing specialist. Using video is a great way to show people how you can help them, whilst demonstrating your knowledge and thought leadership using the most popular form of communication.

So, here’s Red Cactus Media’s top 5 tips to get you started in the world of video … welcome to my world …

1.    Phone v Camera 

There are sooooo many incredible cameras out there to choose from, but trust me, you don’t need to bother. It is better to just start filming than worry about which camera is best. A smartphone has the ability to capture great videos — it’s more a matter of how to use them that makes the difference. Obviously, the more skilled and involved you become in video content curation, the more you’ll start to understand and appreciate why certain cameras are better than a smart phone. But to begin, just get filming! It’s far worse to sit at home going through hundreds of reviews regarding specialist camera stuff and not actually create your first video, than to create a slightly less than perfect film.  

2.    Lights

I highly recommend using an LED ring light to illuminate that gorgeous face of yours. Smart phones don’t have enough power in them to combat poor lighting, so you need to create your own. Many lights simply clip onto your computer or stand alone. Also, try and film in rooms which have as much natural light as possible. If you have a well-lit room, position yourself by the window rather than in front. This directs the light at you, rather than casting you in shadow which occurs if you sit directly in front of the window. Or, if you’re wanting a more personal headshot style video, dark rooms with you illuminated by the LED ring light, work well.

3.    Microphone 

Next, you require a microphone – you can purchase the sort which resemble a furry badger stuck on a pole. (The badgers are officially called wind muffs. Stop sniggering.) This variety of mic block the wind from hitting the microphone and therefore reduce wind noise and interference in your video, which is fab if you’re recording outside.  

However, if you’re isolated in your flat this is an unnecessary badger cull, and just a simple microphone, such as a Lavalier mic will suffice. These are the small, discreet ones which clip onto lapels, leaving hands free — you’ll have seen TV presenters and commentators wearing this sort.

What is important, is that you have a microphone and don’t rely on the one in your phone; they’re not strong enough for your needs. Audiences, to an extent, will forgive poor editing and video skills, but if they can’t hear you and you haven’t added subtitles – frankly what is the point? Audience’s do not respond well to bad audio and simply switch off. 

4.    Tripods 

Tripods stabilise your phone so you don’t appear shaky and amateurish, leaving you to get on with talking or demonstrating. For example, if you’re a business coach you can easily talk to the camera whilst using a white board or any other prop you may require to help your audience. There’s a myriad of tripods available, but when starting out I recommend this smartphone camera video microphone kit. For around £60 you receive a microphone, LED light and adjustable tripod with phone holder, all of which is compatible with phones, cameras and computers. Absolutely everything you need to get you started! 

5.    Content 

You’ve got the kit, and now people need to meet and understand a little about you and what makes you tick. Tell people fun or interesting facts — it doesn’t matter if you haven’t climbed Mount Kilimanjaro, it might be that you’re still over the moon you saw David Bowie in a shop ten years ago or that you’ve just taught your four year old to ride a bike. Just be you.

We are always happy to chat if you want to know more about the types of video that can help your business with a free consultation. Drop our award-winning producer, Remi Morrison a line on remi@red-cactusmedia.com

Remi Morrison, runs Red Cactus Media a video production company helping businesses and campaign in Suffolk and Essex increase sales and awareness through video content that inspires change

Follow Red Cactus Media on our socials @redcactus1 on Instagram and @RedCactus_Media on Twitter for more video tips.

Red Cactus Media video production company goes beyond simply providing services to becoming a true partner of the customers supporting their video and digital ambitions. 

Eliminating Lethargy and Encouraging Creativity during the Covid-19 Pandemic

The majority of the populace is in stark agreement that 2020 was a write-off and the first half of 2021 hasn’t been much better. The happenings of the outside world have been terrifying and confusing; the world is largely falling apart but that doesn’t mean you have to as well. Here are a few tips to quell those feelings of negativity, and to alleviate any notion of stagnation. 

#1 Start Something! 

The hardest part of doing anything is starting. I cannot stress enough how important it is just to start something, anything! It can be the worst thing you’ve ever done, it can be a bunch of absolute twaddle, but just starting something can totally reinvigorate your creativity and force you to get back into the swing of things. I’m a third-year English student and I’ve often found that once you get the starting out of the way you’re good to go. The first things I write for any piece of work are likely awful, but that’s alright because nobody sees those bits but me. The more detritus you write, the more good material comes from it. Don’t get held down by too much planning. Allow yourself to have bad ideas because the bad ideas are often what the good ones spring from. 

#2 Turn Off Your Phone for a bit 

Nothing has been more of a productivity vampire than my phone. I don’t doubt that social media can be used as a tool for amazing things, bringing people together while being apart, keeping people updated on the here and now to name a couple. However, it can also have the single worst impact on a person’s sanity. Throughout the pandemic I found myself mindlessly scrolling for hours on end absorbing nothing and just passing time with the mundane comfort of it. I couldn’t even begin to tell you the amount of time you can waste on your phone without realising it. You start a piece of work, you check a notification on Facebook then bam! You’re scrolling, you’re clicking links to YouTube videos, you’re lost down the virtual rabbit hole. You eventually get back to work but now it’s midnight and you’re feeling sleepy. I find that like with all good things: Moderation is key

#3 Early Mornings are Not Your Enemy 

It’s been so easy throughout the pandemic to just sleep in and ignore that the morning exists. Sleep ins are good, and they have their place in alleviating fatigue and helping mental health, BUT when you’re sleeping in everyday it’s easy to cross the line into absolute laziness. You probably don’t have a conventional job to go to, good! All the more time to spend doing something else! Give yourself enough time in the morning to start your day right!

The videographer with royal connections

I told my dad I wanted to work in the music industry; he told me to get a real job.

It’s not often you get to meet a real-life princess, but I had the pleasure of enjoying the company of Princess Aderemi Sijuwade in Mistley village a few weeks ago. Here, she’s more commonly known as Remi Morrison, videographer and creative director and founder of Red Cactus Media. Her position as the daughter of a Nigerian prince and princess and niece of not one but two kings, have not afforded her any privileges, but her upbringing has had a profound effect on her approach to life, love and career.

Remi’s mum was a creative, entrepreneurial spirit, running her own bakery and salon in Nigeria, her dad, a business executive in the petroleum industry, was strict and had high expectations for all his children (Remi has nine siblings), but made no allowances for their individual personalities or talents.

 ‘When I was 12 I remember telling my dad I wanted to work in the music industry, and he just told me to get a real job,’ said Remi. ‘You look to your parents to inspire you, feed your dreams but I just felt like I wasn’t enough at times and couldn’t be myself. My childhood growing up in two different cultures shaped me; I learned to relate to people and I have a genuine fascination about who they are. When I was 16 my parents died within six months of each other, and it made me realise just how short life is. I was determined to follow my own creative path  - why spend hours every day doing something you don’t like?’

Remi, 37, was born in St Charlotte’s and Chelsea Hospital in Hammersmith and lived, studied and worked in London before moving to Mistley in 2013. And Mistley has been the backdrop for an action-packed seven years. First she completed her film studies degree at Suffolk University (she’d put her studies on hold in London to work in PR and then to go travelling), then she gained communications experience in the press office at Suffolk County Council before marrying Mathew (40, an underwriter at Hiscox) and setting up Red Cactus Media; she then gave birth to Amelia (who’s now three) and, in 2019, won the Suffolk BME Business Female Entrepreneur of the Year Award. Think she’s driven? Well she is, but don’t for one minute think she’s the archetypal sharp-elbowed, attack machine you see portrayed in film; she’s the polar opposite. In the time I spent with this softly-spoken woman, who smiles and laughs so readily, I felt as though I’d taken a bath in serotonin.

‘Practically everything I do is influenced by having my daughter. I faced my fear of childbirth and embraced my own fire. I want Amelia to live in a kinder, more positive world and this influences the kind of content I make. I want her to see opportunities not obstacles. Most of all, I want her to think it’s totally normal, not unusual for women to be at the forefront of industry, politics, the media,’ says Remi.

And this brings me to the real reason I wanted to meet Remi. She’s built quite a reputation as an outstanding videographer, boasting an impressive list of clients like Penguin Random House, University of Suffolk, TIGA Gaming Awards, East of England Coop, and Afro-pop Live, but one statistic on the Red Cactus Media website stood out: 80% of all online content is video. As a businesswoman who admits to playing with video, this interests me. Remi believes that video is the perfect medium to help women leverage their business and build their brand. ‘Whether your business is small, medium or large, people buy from people; buyers want to know who’s selling, why they should place their trust in them. Video can encapsulate a message and project a personality at the same time and do it in an engaging way. Let’s face it, you’re never going to bore anyone into paying attention. And you don’t have to spend a fortune to use video either, but it does matter that the production looks professional, because that’s an expression of your brand too.’  

Remi has other data that make me feel I should be getting that LED ring light out right now. In 2019, the average internet user spent 84 minutes watching online videos every day, with 2021 predictions of over 100 minutes. Of course, that was before Covid-19 hit; that figure’s toast! 72% of people now say they’d rather learn about a new company, service, or product through a video than a press release, and 53% will visit the website after seeing the video. 

And Remi has bigger plans for Red Cactus. She wants to create dramas and documentaries that are female-led. ‘I’m looking to work with businesses especially in tech and health and wellness and I’m planning on making films that celebrate African culture; our world isn’t all Top Boy and Blue Story and I’d like to show positive representation. And I’d love to start with a film about the kings and queens of Africa. It’s a fascinating story.’ And she should know. 

Article written by Sharon Morrison as featured on EADT and Eastern Daily Press

Want to know the Video Content Marketing trends in 2020? Read this..

We are into 2020 and video is good for business and will only continue to grow with AR and VR technology. As the new decade begins your brand has the opportunity to connect to your customers in ways that you had never been able to do before using content marketing. So get ready, it's time to brush up on your video content marketing skills and familiarise yourself with the trends that will continue into 2020 and beyond.

What is Video Content Marketing?

One of the main views is a corporate video is a promotional video for business; no it’s so much more than an advertisement for your product or service. Content marketing videos provide informative, engaging videos that give viewers value and a narrative that actually leads to more interest in who you are as a company and in turn more sales. From behind the scenes videos, to storytelling videos, companies all over the world are using the potential of video as it offers new ways to connect to customers and tell stories around your brand.

Video engages audiences in ways an image cannot, and text could never dream of. It’s so effective today that 72% of people now state that they would rather learn about a new company, service, or product through a video than they would in a press release or article.

In 53% of cases, viewers will go on to see the brand’s profile or website after seeing a video about them. That is power, especially if you collaborate with different brands or become featured on a popular video channel.

People are watching more videos and engaging more with brands that feature and create videos. In 2019, the average internet user spends 84 minutes watching online videos every day. The 2021 prediction is 100 minutes

What are the Trends of 2020?

These top trends will help you create videos that resonate with your community and demographics, but remember it’s about consistency and a longer-term strategy.

1. Videos are getting personal

People don’t want to waste time with things that don’t appeal to them or solve their problems so now they will turn away if they don’t connect with the content. Personalising the experience connects them directly to your brand and goal.

That’s why it’s no wonder that 72% of polled consumers claim they won’t engage with a marketing message unless it is personalised to them. It cuts down on time and helps them build a real relationship with your brand. You are, after all, offering them a highly-targeted solution.

People want their videos to be personalised, to showcase content they are interested in, and even for these videos to be interactive so try categorising your content so people can get to it faster on your website.

2. Long, In-Depth Videos

In my opinion,  one of the biggest misconceptions when it comes to video marketing is that videos need to be short. I’ve heard it all from  “people have short attention spans” “ videos should be 30 secs to the shorter, the better, right?” Wrong, here is the thing, the average viewing times on online videos is  2 min 30secs. So unless you are a big brand like Google who is putting out an advert then you can release longer videos. Shorter videos do tend to get the largest bulk of views, but they represent the smallest percentage of engagement. I.e people watch them, do nothing and move one

By investing in longer, more in-depth videos, you will enjoy up to 50% audience engagement rates. Considering that an average of only 3% of companies are creating these long, in-depth videos, this trend could be your key to standing out and really connecting with your customers.

3. 360 Degree Videos

Virtual reality is more common. Gaming platforms, in particular, are to thank for the rise in sales of VR headsets, though they can and are used for many programs to date, including art.

The point is, many people have VR headsets, and even if they don’t, people delight in moving their phone around to see the full 360 picture. 360 video, then, is a great way to tell a unique story and to boost sales.

4. The rise of vlogs on Social Media

So as part of your content marketing strategy, a vlog or blog should be considered and traditionally hosted on YouTube. 2020 however will see a rise of content creation hosted on other sites especially LinkedIn to take advantage of the sites and their organic reach to more people and business without having to pay for it. The opportunities are huge right now and it’s available to everyone especially if you’re in B2B.

A word of warning though don’t just do a video selling your product or service, that won’t work as you need to bring value to your audience. Think about what you watch online, chances are it’s either entertaining you or you learn something so that is what you need to provide. Now is the time so start creating content and watch your following and leads grow.

So What Channels Do You Need to Focus On?

Focus on what you can manage. Social media is going to be where your videos are consumed on so you need to be consistent.  Remember to create unique video campaigns and analyze your results for any of the following:

●      Instagram

●      Facebook

●      YouTube

●      Twitter

●      LinkedIn

●      TikTok

Customers respond well to video content, and even better if those videos offer something unique. Whether it is the short, bite-sized news updates that news channels have adopted on social media or the longer narrative-driven advertisements that brands have found success with, video takes people on a journey and that is why it works so well.

Video is a critical digital marketing tool. It was in 2019. It will be in 2020 and it will continue to grow. So get your pen, laptop and notebook out and start to devise and perfect your video content plan today and see genuine growth in your organic engagement.

Thanks for reading! Get in touch if you want to chat more about your video strategy. Remi@red-cactusmedia.com